Summary

During my career, I have worked on many different mandates for major accounts, such as Bell Canada, Ikea, TD Insurance, General Motors, Alstom, Desjardins, Bombardier... As a senior web analyst, I have directed implementations of web analytics tools and analyzed performance on hundreds of websites of various types: e-commerce, customer support, lead generation, corporate... I'm familiar with most of the major tools available in the market, including Omniture SiteCatalyst, Google Analytics, WebTrends Analytics, Coremetrics or Unica NetInsight. I believe in the power of effective data communication and visualization and have developed an advanced skill set to deliver custom dashboards and recommendations to customers. Graduated from HEC Montréal, I have a master degree in e-marketing, received with awards. My research in recommender systems and personalization have led me to publish a paper in the International Conference on E-Business Engineering, 2005. My academic curriculum and professional experience gave me a multidisciplinary profile that is very valuable in web marketing, especially in web analytics. My great care for quality and my analytical mindset make me a favoured partner to achieve and surpass objectives.

Skills

Web analytics, landing page optimization, A/B testing, multivariate testing, web strategy, affiliate marketing, statistics, data visualization and communication, dashboard design, internet marketing, project management. Favorite tools: Google Analytics, Omniture; Google Website Optimizer, Test and Target ; ClickTale, Clicky, Prosper202.

Experience

• Web Analytics and SEM Team Lead at Cossette

  September 2007 - present

  - Lead Magnet Search Marketing through the Google Analytics Autorized Consultant accreditation.
  - Develop web analytics and landing page optimization practices at Magnet Search Marketing and Cossette.
  - Innovate with creative usage of web analytics tools such as with Google Analytics, Google Website Optimizer and Omniture.
  - Promote information visualisation techniques via dashboard design.
  - Manage and optimize affiliate marketing projects.
  - Manage marketing projects.

• Web Analytics specialist at Bell Web Solutions

  August 2006 - September 2007

  - Define technical standards and implement Omniture on 30+ webistes (e-commerce, lead generation, e-servicing, corporate) worldwide
  - Implement Google Analytics on several websites
  - Analyse data and produce recommendations from various tools: Omniture, Hitbox, Webtrends

• IT Consultant at Unilog LogicaCMG

  September 2005 - August 2006

  - Automate development tasks
  - Develop a project management system in Java
  - Develop a data analysis algorithm and module

Studies

• Information Technology at Université du Québec - Ecole de Technologie supérieure

  September 2004 - June 2005

• E-Commerce at Université de Montréal - HEC Montréal

  September 2003 - June 2004

  Master thesis on recommender systems.
  Article "Community Cooperation in Recommender Systems", published in conference ICEBE 05.
  Merit scholarship.

• Computer Science - Bachelor Degree at Université de Montréal

  Graduate School

  Class of 2002

Awards

Google Analytics Individual Qualification, 2009
Google Adwords Individual Qualification, 2011
Merit scholarship by Emergis, 2004